“If you wish to persuade me, you must think my thoughts, feel my feelings and speak my words.”--Cicero
Forget about buying leads and email lists. When done well, inbound marketing is the most effective means of getting the customers you want. By creating quality content that speaks directly to your target audience, you can make your company—and the products and services it sells—more appealing to potential clients.
Website OnClick can develop a strategy that aligns your company’s voice with your target audience’s interests. We can help convert website visitors into lasting customers.
For an inbound marketing campaign to succeed, you need three things:
The Right Content
By writing for your target audience, you can a capture the audience you want. Know whom you’re trying to reach and you’ll see more success in the long run.
The Right Place
Can your audience see your content? Where do you post it? It’s important to choose the websites and platforms that feature your content carefully. Depending on the site, the content can reach different audiences. Target the right people by using the right medium.
The Right Time
The content you produce should be relevant to the times. Sure, Pogs were awesome 20 years ago, but you’ll need something more current to get people’s attention today. Write for relevancy and catch a trend that’s worth sharing.
Spam does no one any good. Your marketing content needs to be relevant and helpful to your customers. Website OnClick can help captivate your audience and persuade them to do business with you.
Your customers’ purchasing journey begins by asking questions. More often than not, they’ll turn to Google or Bing for answers. When potential clients run a search for some term or concept relating to your business, your website should be one of the first results they see.
Website OnClick can help you appear prominently in search results. With our Search Engine Optimization services, we can connect you with your audience.
Our team can guide you through the entire SEO process. We have the tools and staff to:
Optimize your webpages
Create relevant content
Build quality links
Our goal is to direct your target audience to your website organically. For this reason, we don’t resort to black hat SEO tactics like keyword stuffing or page swapping. Such little tricks may yield short-term results, but they’ll hurt your business in the long run. White hat is the only hat we wear in our office.
Paid advertising on search engines boosts the effects of your organic SEO efforts. It involves extensive research on your target audience and the keywords they’ll find you with.
Whether you already have experience with Pay Per Click advertising or want more information, Website OnClick can help. Through SEO, PPC advertising or a mix of both, we can get you found where it counts.
Social media has taken the Internet by storm. Platforms like Facebook and Twitter have changed how consumers interact with businesses, how they talk about products, and how they decide which ones to purchase. People of all demographics, backgrounds, and interests have taken to social media in its various forms.
This presents a unique opportunity for companies: We can reach customers with our messaging like never before. This doesn’t mean spamming our audience or bombarding them with pointless ads. Instead, you need to truly engage your customers. Through Social Media Management, Website OnClick can open up a direct line of communication between you and your target audience.
Social media is a huge buzzword in the world of digital marketing. Many times, it’s positioned as the answer for every business. But customers won’t flock to you just because you set up a Facebook page. You shouldn’t just sign up for every single platform either. Before you create your social media accounts, you need:
What do you want to get from your social media campaign? You must answer this question before you do anything.
Once you figure out your social media goal, you need to plan how to achieve it. This involves picking the right platforms and posting content that will interest your target audience. It also involves knowing how to respond when social media users mention your business.
Website OnClick can serve as your social media ambassador. We’ll help you find your goal and your strategy so you can strengthen ties to your customers.
Return on investment for traditional advertising has been notoriously hard to measure. Happily, this is less true for its digital counterpart.
Unlike old-school billboards or radio spots, digital advertising's success can be measured and quantified. A variety of analytical tools allow you to more accurately track how customers find you. Because of this, you can better determine which advertising methods work and which don't. You can also fine-tune your ads for particular consumers.
At Website OnClick, we can help you pinpoint where you need to be online. With our digital advertising service, you can deliver messages that customers want to see.
Available options for online advertising include:
With Pay-Per-Click or PPC, you bid to have your ad appear with certain search engine results. Whenever someone clicks on your ad, the search engine charges you however much you bid.
When executed well, a PPC campaign can draw more qualified customers to your business. Website OnClick can help you pick keywords and phrases that will place your ad in front of people who want what you're offering.
With remarketing, you add a tag from Google Adwords to your website's pages. When people visit a particular page, you can place them on a list for a related keyword or search term. Next, you can create a campaign so that people on that list see relevant ads whenever they search for the same or related terms.
Website OnClick can help you get the most from remarketing campaigns. As with PPC campaigns, we can make sure that the right ads reach the right audience.
Whether you’re reaching out to potential or returning customers, Website OnClick can help you get the results you need from email marketing. Not only are email marketing campaigns affordable, you can measure their results easily. This makes them one of the most effective methods of digital marketing available.
You have a variety of options when it comes to email marketing campaigns. Some particularly effective ones are:
Stay on the minds of potential clients and keep your current ones coming back for more. A custom newsletter helps promote your company while keeping clients up to date with events and changes.
Email Offers And Promotions
Everyone loves a sale. Build affection for your business by sending out promotions. Let your email subscribers know about special offers and spotlight sales and products. If you’re good to your customers, they’ll be good to you.
Holding a grand opening? Throwing a special event? Make your current email list participants feel special with custom-branded invites.
When people talk about your “brand’, they’re really talking about a far older concept: Your reputation. It’s the image of yourself that you project to consumers. It’s what people think, say and write about you.
With the advent of blogs, social media, review websites and message boards, people and companies can connect with customers like never before. Unfortunately, people and companies are also more vulnerable than ever to bad feedback and poor decisions. While an active and well-managed online presence can help your business grow, an ill-advised comment or an inappropriate piece of content can ruin you almost instantly.
Website OnClick can help protect your good name and your business. Our marketing team can set up a campaign for managing your online reputation:
We assess bad reviews and feedback and help you respond appropriately
We set up and maintain social media pages to boost your Internet presence
We regularly write blogs for you to help build your credibility with online consumers